Perdue AgriBusiness
Boosting engagement with personalization
Art Direction, Email Design
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Perdue AgriBusiness wanted to promote their new specialty crop, HEAR (high erucic acid rapeseed), to farmers as a reliable and valuable choice in agriculture.
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To support this, we created a comprehensive email and SMS campaign targeting four grower personas, offering tailored education and resources to help diversify crops and maximize profitability.
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I designed a cohesive, visually consistent email experience that could be easily templated for future campaigns.
Credits:
Creative Direction — Bill Biwer
Copy & Content Strategy — Erin Johnson
Content Strategy — Kristin Thalacker
Art Direction & Design — Hannah Shie