Our work included an update of the sitemap, refreshed content, and the development of wireframes, all leading to the creation of a new look and feel for the website. This design was reinforced by a robust design system and seamlessly built and implemented into WordPress, ensuring a cohesive and scalable digital presence.

In collaboration with copywriters and strategists, I led the visual design for the website from concept through implementation. My goal was to create a design that was easy to navigate, visually simple, and calming to view while maintaining brand recognition. I developed a comprehensive design pattern library to maintain consistency across the entire website, enhancing both the user experience and the efficiency of future updates.