To meet these goals, we developed an organic social strategy focused on creating informative, engaging content that would drive awareness, spark conversation, and address common pool maintenance challenges. The campaign leveraged Poolife's brand voice to build a community where pool owners could find solutions, learn about Poolife’s product benefits, and get inspired to enjoy the pool season. By combining educational content and visual storytelling, we connected Poolife with its consumers and brought awareness to their commitment of helping pool owners "live their best Poolife."

I designed and animated Poolife’s organic posts and stories, following the strategy and using their new brand look and illustrations to capture attention and build interest. By adding motion, I transformed pool maintenance content into visually engaging pieces that aligned with the "Live Your Best Poolife" message. This approach strengthened brand recognition and kept the audience engaged with useful pool care tips and product insights.