HTH is a company that sells pool care chemicals and supplies to the average DIY pool owner. Every pool season, they want to drive product sales and increase engagement.

During the summer pool season, we did a digital media campaign that focused on retargeting their audience, driving them to explore purchasing options via the “find a store” page, search for products to buy, and download the HTH Test to Swim App. This campaign was done in three stages throughout the summer to drive engagement in these areas.

I led the design for this campaign, partnering closely with a Paid Media Strategist to develop tailored creative assets for each engagement stage. I designed ads for Google Discovery, Display, Meta, and YouTube, ensuring they aligned seamlessly with our strategic goals. For the video ads, I storyboarded concepts and collaborated with our Video Production Artist to produce concise, attention-grabbing videos at every phase of the campaign.